The brand concept is “classic plus wit”. Using the traditional high jewelry making technique, NIS creates simple and beautiful collection with playful mind. Based on the theme of “An art like a jewelry, a jewelry like an art”, NIS produces not only jewelry, but also display, box and artwork to showcase the brand identity.. The inspiration comes from a childhood fantasy of “treasures” or a playful mind which enjoys funky designs using synthetic jewels. But at the same time, NIS sticks to classical techniques as a “real jewelry” focusing on cutting and line. “Sweet and elegant”, women with their own style can enjoy this comfortable contrast and that would add a bit of sparkle to their lives.

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【ZOZOTOWN GIFT SERVICE】写真と手紙も贈れるとっておきのギフトが登場しました